Please ensure Javascript is enabled for purposes of website accessibility The Opening Statement Advantage: Take control with a winning narrative | SemWebCatalog
  • Login
  • The Opening Statement Advantage: Take control with a winning narrative | SemWebCatalog

    Share this program:

    Self-Paced Online

    The Opening Statement Advantage

    Take control with a winning narrative

    What You Will Learn

    • Establish a winning narrative from the outset so every piece of evidence fits your story
    • Turn facts into a compelling, human story that jurors understand and remember
    • Build credibility using records, testimony, and demonstratives
    • Introduce experts and complex concepts in a way jurors can follow
    • Frame damages early so jurors are prepared to return a substantial verdict
    • Use visuals and timelines strategically to reinforce your case

    Share this program:

    What You Will Learn

    • Establish a winning narrative from the outset so every piece of evidence fits your story
    • Turn facts into a compelling, human story that jurors understand and remember
    • Build credibility using records, testimony, and demonstratives
    • Introduce experts and complex concepts in a way jurors can follow
    • Frame damages early so jurors are prepared to return a substantial verdict
    • Use visuals and timelines strategically to reinforce your case

    Register now for immediate access to this program.

    Register Now

    Already Registered?

    Login
    Price

    $79 for Association Member
    $99 for Non-member

    75 minutes
    Date Published

    May 14, 2026

    Publisher

    Maryland Association for Justice, Inc.

    Subjects

    Opening Statements

    Questions

    For immediate assistance please consult our FAQ page. If you're unable to find the answer you need, please call 737-201-2059 (M-F, 8am-6pm CT) or e-mail customer service.

    Summary

    The most important moment of your trial may come before a single witness is sworn. Jurors are not blank slates—they are already building a story in their minds. If you don’t give them a narrative to focus on, the defense will. Mary Koch will show you how to take control of the case from the very first words of your opening statement by establishing a winning narrative so that every piece of evidence fits your story. Drawing from decades of experience and real trial strategy, Mary will break down how elite trial attorneys frame the narrative, build credibility, and position the jury to reach your verdict before the defense even begins.

    You’ll leave with practical techniques you can immediately apply in your next trial—whether you’re handling a straightforward case or complex litigation. In today’s courtroom, the attorneys who win are the ones who own the narrative first.

    SWOD-27775

    Expand summary
    back to top

    Presenters

    Mary V. Koch
    Partner - Wais, Vogelstein, Forman, Koch & Norman, LLC

    Mary McNamara Koch joined WVFK&N as a partner in January 2016. Shortly after her arrival, she obtained Plaintiffs’... Read More

    back to top

    Program Titles and Supporting Materials

    This program contains the following components:

    Media Files
    The Opening Statement Advantage - Video
    Downloadable Files
    The Opening Statement Advantage - Slide Handout
    Own the Narrative - Handout
    back to top

    Credit

    If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

    Click on jurisdiction for specific details:

    back to top

    How to Attend

    Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

    Technical Requirements
    You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

    back to top

    More

    Refund Policy
    SeminarWeb and San Francisco Trial Lawyers Association programs are non-refundable.

    Privacy Statement
    We respect and are committed to protecting your privacy. Read Statement.

    YOU MAY ALSO BE INTERESTED IN...