Focus Groups



Learn the advantages of conducting focus groups in your cases, from inexpensive informal discussion groups to full blown mock trials. Hear about the importance of recruiting and screening panelists in the venire your case will be tried, emphasizing the main defense points, and how to use the information to re-tool your case for trial.

Don’t let your jury be your first focus group!


Chair: Kevin Morrison 

J. Kevin Morrison is a partner at Jones Clifford, LLP in San Francisco and exclusively represents individuals and families who have been harmed as a result of the negligence of others. For Kevin, trial preparation includes the frequent use of focus groups to explore the most salient aspects of his complex cases. He is a member of the American Board of Trial Advocates (ABOTA), is a co-chair of ABOTA’s Civility Matters program. Additionally, Kevin is Martindale-Hubbell AV® Peer Review Rated, and a Super Lawyer, all of which are testament to the fact that his peers rank him at the highest level of professional excellence, civility and ethics. 

Carol Bauss, J.D. is a Senior Litigation Consultant at NJP Litigation Consulting/West since 1992, working on cases around the country ranging from personal injury, employment discrimination, and civil rights, to white collar criminal and commercial cases. Her deep knowledge of juror attitudes and jury decision-making is drawn from her years of experience conducting focus groups, mock trials and post-verdict juror interviews.  She draws on her expertise in juror attitudes to help legal teams find the human story and universal themes within complex legal disputes. She is currently serving on the Board of Directors of the American Society of Trial Consultants.



Please note:

  • Registration begins at 11:30am
  • Lunch will be served


Click here to download the PDF Registration Form and pay by mail.
Mail completed form and check to:
311 California Street, Suite 620
San Francisco, CA 94104


SFTLA Conference Room

311 California Street, Suite 620, San Francisco



The Settlement Alliance - WEST
Cancellation Policy

SFTLA does not provide refunds for cancellations, however, substitutes may attend in place for a registrant.